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彩色報紙印刷在色彩使用上的誤區(qū)

文章作者:華政印務(wù) 發(fā)布時間:2023-09-09 9
一:色彩的使用,有些編輯憑著自己的喜好羅列一些漂亮的顏色用在版面上,標(biāo)題、報頭、正文都是五顏六色的顏色,色彩運用毫無章法,版面上也沒有主色調(diào),翻開報紙有一種在觀覽各種顏色衣服的感覺,給人的視覺造成疲勞;
1: The use of colors, some editors list some beautiful colors based on their own preferences and use them on the layout. The titles, headlines, and main text are all colorful colors, and the use of colors is disorganized. There is no main color tone on the layout, and opening the newspaper gives a feeling of viewing various colors of clothing in the mall, causing visual fatigue to people;
二:有些報紙的編輯擔(dān)心色彩搭配不當(dāng),版面上除了一些彩色照片外其它地方都不用色彩,因為幾張彩色照片不但導(dǎo)致了比較貴的印刷費,而且還違返了辦彩報的初衷。通常比較懂的編輯就從不濫用色彩來搭配,只是讓報紙的顏色更接近于人們的對報紙所看的目的,正如有位名人所說:“如果你希望使相近的顏色并排而又要美觀悅目,請注意組成霓虹的陽光的次序”。
2: Some newspaper editors are concerned about improper color matching, as colors are not used on the page except for some color photos, as a few color photos not only result in expensive printing fees, but also violate the original intention of running color newspapers. Editors who are usually more knowledgeable never misuse colors to match, just to make the colors of the newspaper closer to people's reading purposes. As a famous person said, "If you want similar colors to be side by side and beautiful to the eye, please pay attention to the order of the sunlight that forms the neon.
濟南彩色設(shè)計印刷
彩色報紙印刷中統(tǒng)一與變化是編輯美中不變的主題,統(tǒng)一是主要的,形成版面整體感;變化是次要的,避免版面的單調(diào)和死板。報紙印刷應(yīng)有自己的色彩基調(diào),以體現(xiàn)報紙的媒體理念、市場定位及獨有的神韻,在讀者的視覺心理上產(chǎn)生影響。
Unification and change are the unchanging themes in editorial aesthetics in color newspaper printing, and unity is the main factor, forming a sense of overall layout; Changes are secondary, avoiding monotony and rigidity in the layout. Newspaper printing should have its own color tone to reflect the media concept, market positioning, and unique charm of the newspaper, and have an impact on readers' visual psychology.
版面的整體色彩傾向應(yīng)據(jù)版面的定位、風(fēng)格以及稿件的內(nèi)容而定,確定主色調(diào),一般說來,主色調(diào)的顏色在版面顏色中應(yīng)占60%的面積,不然壓不住版面,形成不了“主調(diào)”。在主調(diào)的基礎(chǔ)上,還可以配上相鄰色系的顏色,給人和諧統(tǒng)一的感受。
The overall color orientation of a layout should be determined based on the positioning, style, and content of the manuscript. Generally speaking, the color of the main color should account for 60% of the layout's color area, otherwise it cannot suppress the layout and form a "main tone". On the basis of the main tone, it can also be paired with adjacent color schemes, giving a harmonious and unified feeling.

聲明:文章來源于http://www.helloyong.com/

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